26 September 2017

5th Anniversary Mature Beauty Runway to showcase ethnic fashions

5th Anniversary Mature Beauty Runway to showcase ethnic fashions

3 October the Mature Beauty Runway sociocultural project in Moscow will be ceremonially opened by Yelena Shipilova, a well-known Russian designer. This year, the event, organized by theBaba-Dedaportal for the elderly and the ZIL Culture Centre, will be sponsored by MGTS, the Charitable Foundation of Elena and Gennady Timchenko and WITT International, a European brand of fashionable clothing.

The 2017 models, mature women and men of 50+, will show fashions from popular brands: WITT International, UNIQLO, HC chain of stores, Cocos Moscow, Tsaritsin Dom; the show will feature a fashion line from Nadezhda Babkina.
The icing on the cake for the event will be provided by an ethnic fashion show: the models will show fashions that blend the latest trends and folklore motifs in a modern light.

To enable this, a competition was held throughout Russia among cultural organizations and individual craftsmen who preserve and revive the traditions of their people and homeland, and five winners were selected jointly with well-known fashion house of Elena Shipilova from different Russian states - the Mari El Republic, the Sverdlovsk, Novgorod and Belgorod Oblasts, and the Perm Krai.

“Our project shows society the changing portrait of the older generation. And I have noticed that the older people become, the more often they think about their roots,” says Anastasia Lazibnaya. That is why this year we decided to demonstrate how cultural self-identification can inspire and become part of metropolitan fashion styles.

Russia is the first country in the world to have staged a runway show featuring over-50 models. A similar project was run in the United Kingdom in 2015, a year after the Russian runway show.

Thanks to the MGTS company, the event can be watched again by people throughout Russia: a live broadcast of the Mature Beauty Runway will be offered on the project's website

Master classes will be held for spectators in fashion and style, healthy diet and life style with support from the fashion e-shop for mature ladies (WITT International) several hours before the Mature Beauty Runway's opening ceremony.

Media accreditation:info@baba-deda.ruand +7 926 421 55 06

16:30 to 19:00 – Master classes on fashion, style and beauty for spectators
19:00 Arrival of guests
19:30 Runway opening ceremony
21:00 Runway closing and award presentation
The event will take place at the ZIL Culture Centre (No. 4 Vostochnaya St., korp.[blk] 1).

Admission is free, registration required >>link

Tags: Older Generation

Back to the list