To age or not to age

Apr 17, 2019 at 14:14 • Older generation

24 April in Blagosfera celebrities will talk about how a longer life expectancy will affect our image, personal and social awareness of one’s own and others’ beauty and about what to do about the desire to be “forever young”. The meeting will be attended by writer Maria Arbatova; biologist Vyacheslav Dubynin; fashion historian Olga Vainshtein.

Admission is free. Register online at

The human life expectancy increases and will continue increasing worldwide. This global demographic trend changes all aspects of our life: we will work longer, learn more and have more relationships. Finally, technological and medical progress will enable us to keep our youth and health longer, which means staying attractive longer.

Even today, beauty treatments can erase wrinkles and make the face leaner. A mother and daughter seem to be peers in social media photos.

But are we ourselves ready to remain attractive and even sexy once past a certain age? Do we want to live outside age or are we afraid to do so? Is society ready to approve of such behaviour? And offer mature people the same range of options for becoming attractive that it allows younger generations?

Experts will discuss whether there is indeed a contradiction between beautiful ageing and the desire to look young and whether a miniskirt and red trainers should be phased out from the wardrobe after H hour. The audience and the speakers will together examine human needs, capabilities and limitations in the context of the eternal desire to remain attractive – for oneself and for others.

The debate will be joined by:

  • Maria Arbatova, writer, television presenter and public figure;
  • Vyacheslav Dubynin, doctor of biological sciences, professor at the human and animal physiology department, biological faculty, MGU [Moscow State University (MSU)], expert in physiology of the brain and science journalist;
  • Olga Vainshtein, fashion historian, doctor of philological sciences and lead researcher at the Institute for Studies in the Humanities, RGGU [Russian State University for the Humanities]
  • Yevgeny Nikolin, moderator, project manager at Skolkovo Moscow School of Management

The meeting will take place at the Blagosfera centre at 19.30 24 April.

Address: Blagosfera Media Centre, str. [bldg] 1, No. 7 1st Botkinsky Proyezd, Moscow.

The cycle of public discussions of age is part of a special project of the Society for All Ages National Conference to promote support for senior citizens. The project is launched by the Charitable Foundation of Elena and Gennady Timchenko. The project is sponsored by Raiffeisenbank and the Blagosfera Centre.